| Abstract. The
purpose of this study was to see how / if toys are marketed based on
gender in a large corporate retailer in the US. The physical layout of
the store was explored and the location of the toys was the focus of
study. The study highlights how stores separate toys based on what
gender they are marketed towards as well as what kinds of toys are
marketed towards different genders. Feminine toys are more limited in
options and enforced traditional gendered roles and stereotypes.
Masculine toys have a larger range in options and have real world
reference |
