Girls have to be Princesses or Mommies while Boys get to take over the World
a 2011 symposium presentation by:
Elly Schulte
RU Advisor: Dr.  Carla Corroto
Abstract.   The purpose of this study was to see how / if toys are marketed based on gender in a large corporate retailer in the US. The physical layout of the store was explored and the location of the toys was the focus of study. The study highlights how stores separate toys based on what gender they are marketed towards as well as what kinds of toys are marketed towards different genders. Feminine toys are more limited in options and enforced traditional gendered roles and stereotypes. Masculine toys have a larger range in options and have real world reference
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